Purina Pet Care Innovation Prize

Nestlé Purina runs this annual prize for early-stage companies building novel pet care products or services. Up to five winners each receive $25,000 in non-dilutive funding, and one of them takes an additional $25,000 as grand prize winner, so the ceiling is $50,000. Winners also get mentorship, accelerator training and access to Purina industry expertise. Applications for the 2027 prize close on 6 October 2026.