Booko

Booko

Winter 2026

Dynamic pricing for businesses that sell time slots

Machine LearningSaaSB2BAnalytics

About Company

Booko helps businesses that sell bookable time slots make more money by dynamically pricing their time. Unlike physical inventory, unsold time slots disappear forever, yet most time-slot-based businesses still rely on static pricing. We integrate with existing booking systems to adjust prices and incentives based on historical utilization, availability, and demand. Early customers see ~20% revenue uplift by selling time that would have otherwise gone unsold.

Active Founders

Will Hall

Will Hall

Founder

Econ + CS @ Dartmouth. Building dynamic pricing for service providers with Booko. Background as CEO/Founder of Hall & Partners Digital Marketing ($200K secured revenue, $500K proj. TTM)

Arjun Saluja

Arjun Saluja

Founder

Engineering & CS @ Dartmouth. Built dynamic pricing systems with the Uber Elevate team at Joby Aviation. Now building dynamic pricing @ Booko.

Company Facts

LocationSan Francisco, CA, USA
Team Size2
Founded2026
StatusActive