GetCrux
Winter 2024AI Creative Strategist
About Company
GetCrux is the AI Creative Strategist to launch winning ads. Creatives have become the biggest lever to win on ad platforms. Yet, there is no clear way to figure out why something works. Marketers end up guessing and replicating the best performing ad, only to see it fail - with high CAC & wasted dollars. GetCrux helps performance marketers find winning patterns in their ad creatives across 100+ parameters like hooks, messaging, storyline, music, pacing, and recommend exactly what to launch next.
Active Founders
Himank is the co-founder and CEO at GetCrux. He has previously worked at J&J as an ML Engineer, leading the NLP initiatives to automate sales transcript and was a data consultant at PwC. Himank has graduated from IIT Bombay. During his college time, he headed Mood Indigo which is Asia's largest student-led festival. It attracts artists from 25+ countries and 140K+ visitors nationwide and has raised $500K in capital from global brands. Excited about space, spirituality and sports!
Atharva is a co-founder at getcrux. Prev a Renewable Energy Engg grad at IIT Bombay. Started Crux while in college and dropped a management consulting job offer at Bain & Co. Prev worked on Risk Analytics at Citibank. While in college, I headed Mood Indigo (Asia's largest college festival) where we built the first-ever metaverse for colleges - a 3D experience to explore live events on the campus that brought in 100K viewership in 2 days. Avid interest in music & international cuisines.
Hi! I'm Prabhat, Co-founder of getcrux.ai. I completed my bachelor's at IIT Bombay. Previously, I co-founded a social initiative, Eduride, which helped over 1000 applicants reach their exam centers during COVID-19. I'm passionate about AGI, game design, fintech, and sports.