HYBRD
Fall 2024Get faster & stronger
About Company
HYBRD helps you get stronger and faster. It pulls in all your training data, from every wearable and workout tracking app you use, and uses it to personalize training plans specifically to you and your goals Existing products tend to focus on only one type of exercise (either cardio or strength), leaving hybrid athletes juggling disconnected tools. As hybrid athletes themselves the founders found this frustrating and set out to build the unified approach they needed for their training. Three of HYBRD’s founders previously worked at WHOOP, each leading teams across product, growth and analytics. Ruiters, the CTO, was a senior tech lead at AWS. In parallel, Mats was a member of the US national rowing team and Ben, Shoe and Ruiters have all completed Ironman 70.3s. The team's VP of tech/founding engineer Michael rowed at Cornell and is ex-WHOOP as well.
Active Founders
Co-Founder & CEO of HYBRD. Previously led the growth product team at WHOOP and the fitness app portfolio at Appex. In my free time I train as a hybrid athlete, having completed a 50k ultramarathon, an Ironman 70.3, and am currently preparing for my first full Ironman.
🇿🇦 Co-Founder & CTO @ HYBRD, the performance hub for modern athletes. Exercise and cooking keep me sane. Loved playing rugby, but since my shoulders gave out, I've gotten into triathlon and surfing. Previously was a senior tech lead at AWS, where I led teams of 10-15 engineers. He delivered features in Billing and Amazon Connect that drove millions of dollars in revenue and won strategic customers. He has played on the USA Rugby team and has completed two Ironman 70.3s. Let's ship.
Shoe has had years of experience in the fitness tech space, first at WHOOP building their analytics team, then at Appex, a mobile app roll-up company responsible for 1/2 the portfolio. Now she's focused on building HYBRD, the performance hub for modern athletes while training for an Ironman in 2025.
At HYBRD, I’m focused on core product and sport science. I previously was an early employee and product manager at WHOOP, where I launched the Strength Trainer feature and expanded free trials internationally. I also have experience leading product management for the fitness vertical of a profitable mobile app roll-up, and was a research associate publishing on health and artificial intelligence at Harvard. In parallel to my tech career, I was a member of the US national rowing team.