Lapel

Lapel

Spring 2025

Scale personalized service to every customer.

About Company

Lapel is building a customer operations platform that brings hospitality to the internet: tools to power every touchpoint across sales, success, and support. Today, most teams manage relationships through dashboards, funnels, and canned replies—great for metrics, terrible for humans. We believe online customer relationships should feel personal, not transactional. Learn more at lapel.com

Active Founders

Nikolas Huebecker

Nikolas Huebecker

Founder

Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and led the product team at Midjourney.

Coleman Oates

Coleman Oates

Founder

Building software that sets a new standard for service on the internet. Previously founded Onward (S23) and scaled hospitality at Chick-fil-A.

Company Facts

LocationRemote
Team Size3
Founded2025
StatusActive