Eden
Summer 2025Autonomous Marketing AI for Ecommerce Brands
About Company
Eden runs marketing for ecommerce brands. Our AI agents can autonomously schedule campaigns, run A/B tests, and personalize experiences across email, SMS, site display, and more, so brand founders get enterprise-level marketing without needing a team or agency. Alex and Jason have been best friends for 8+ years. They met at TJHSST, became nationally ranked debate partners, and later coworkers at Datadog. Alex led operations at an AI shopping startup, working directly with brands like TheRealReal, Poshmark, and Farfetch. Jason was at Reddit's mobile ad retargeting team and is a second-time founder, previously exiting an AI recruiting startup doing $50K MRR.
Active Founders
Making e-commerce marketing data-driven | Stern BTE '00 | TJHSST Alex is the co-founder & CEO of Eden. Before Eden, Alex worked as a software engineer at Datadog in their data visualization and analysis platform. He also led operations at Phia and helped them develop 100+ affiliate marketing partnerships with ecommerce brands. He graduated summa cum laude in NYU Stern's inaugural BTE program and was honored on Poet & Quant's list of 2025 Best & Brightest Business Majors.
